Preço Livro - The Ultimate Question 2.0: How Net Promoter Companies Thrive In a Customer-Driven World

In The First Edition Of This Landmark Book, Business Loyalty Guru Fred Reichheld Revealed The Question Most Critical To Your Company¿s Future: "Would You Recommend Us To a Friend?¿ By Asking Customers This Question, You Identify Detractors, Who Sully Your Firm¿s Reputation And Readily Switch To Competitors, And Promoters, Who Generate Good Profits And True, Sustainable Growth. You Also Generate a Vital Metric: Your Net Promoter Score. Since The Book Was First Published, Net Promoter Has Transfor