Preço Livro - Business Market Management: Understing, Creating And Deliverins Value

For Undergraduate And MBA Courses In Business-to-business Marketing Or Industrial Marketing. Business Market Management Explores The Process Of Understanding, Creating And Delivering Value To Targeted Business Markets And Customers. It Provides An Analytical Framework For Assessing Customer Value And a Set Of Processes For Translating Knowledge Of Value Into Actionable Marketing Strategies And Programs. Subject Matter And Examples Draw On The Authors Extensive Management Practice And Academic Re

For Undergraduate And MBA Courses In Business-to-business Marketing Or Industrial Marketing. Business Market Management Explores The Process Of Understanding, Creating And Delivering Value To Targeted Business Markets And Customers. It Provides An Analytical Framework For Assessing Customer Value And a Set Of Processes For Translating Knowledge Of Value Into Actionable Marketing Strategies And Programs. Subject Matter And Examples Draw On The Authors Extensive Management Practice And Academic Re