Preço Livro - Aligning Strategy And Sales

That Gap Between Your Company's Sales Efforts And Strategy? It's Real And a Huge Vulnerability. Addressing That Gap, Actionably And With Attention To Relevant Research, Is The Focus Of This Book. In This Book, Harvard Business School Professor Frank Cespedes Equips You To Link Your Go-to-market Initiatives With Strategic Goals. Cespedes Offers a Road Map To Articulate Strategy In Ways That People In The Field Can Understand And That Will Fuel The Behaviors Required For Profitable Growth. Without

That Gap Between Your Company's Sales Efforts And Strategy? It's Real And a Huge Vulnerability. Addressing That Gap, Actionably And With Attention To Relevant Research, Is The Focus Of This Book. In This Book, Harvard Business School Professor Frank Cespedes Equips You To Link Your Go-to-market Initiatives With Strategic Goals. Cespedes Offers a Road Map To Articulate Strategy In Ways That People In The Field Can Understand And That Will Fuel The Behaviors Required For Profitable Growth. Without