Preço Livro - World Business - Globalization, Strategy And Analysis

This Text Includes Many Traditional International Business Topics Such as Internationalization And Global Strategy. While Most Texts Take a Functional Approach (i.e. Marketing, HR, Production), This Text Integrates The Functions With Global/multi-market Sourcing, Manufacturing, Supply Chain Distribution, Along With Integrative Mechanisms, Such As, Global HRM, IT Systems, And New Product Development. Localization Issues Are Viewed as Essential Parts Of Strategy, Which Are More Important In Some I