Preço Livro - Escaping The Black Hole: Minimizing The Damage From The Marketing-Sales Disconnect

A Fourth Of All B2B Marketing And Sales Resources Are Wasted On Misguided Initiatives And Activities. as Much as 80 To 90 Percent Of The Content Produced By Marketing Is Considered Useless By Salespeople. And Only 29 Percent Of a B2B Salesperson¿s Time Is Actually Spent On Selling. Companies Who Sell Complex Products And Services Struggle With The Growth In The Raw Volume Of Content, The Constant Change, And The Number Of Contributors. This Often Leads To Significant Duplication, Inconsistent In

A Fourth Of All B2B Marketing And Sales Resources Are Wasted On Misguided Initiatives And Activities. as Much as 80 To 90 Percent Of The Content Produced By Marketing Is Considered Useless By Salespeople. And Only 29 Percent Of a B2B Salesperson¿s Time Is Actually Spent On Selling. Companies Who Sell Complex Products And Services Struggle With The Growth In The Raw Volume Of Content, The Constant Change, And The Number Of Contributors. This Often Leads To Significant Duplication, Inconsistent In