Preço Livro - Operations Management - Goods, Service, And Value Chains

This Exciting New Textbook Provides Exceptional Coverage Of The Essential Topics Taught In a Modern Operations Management Course. Its Highly Current Coverage Includes Contemporary And Relevant Service Theory And Applications. Appropriate Manufacturing Applications And Theory Are Included Where Relevant. The Book's Modern/strategic Approach Addresses OM From a Cross-functional Perspective, Which Views Operations as Linked To All Other Functional Areas Of An Organization, Such as Marketing And Fin