Preço Livro - Marketing Strategy - a Decision-Focused Approach

Is a Flexible, Short, Paper-back Text Which Can Be Used On Its Own Or Packaged With a Case Book (Strategic Marketing Management Cases, By Cravens ) Or With a Custom Published Case Book. It Covers The Concepts And Theories Of Creating And Implementing a Marketing Strategy And Offers a Focus On The Strategic Planning Process And Marketing's Cross/interfunctional Relationships. This Book Helps The Student Integrate What They Have Learned About Analytical Tools And The 4Ps Of Marketing Within a Broa