Preço Livro - Design And Marketing Of New Products

A Complete And Practical, How-to Exploration Of Each Step In The Strategy, Opportunity Identification, Design, Testing, Launch, And Profit-management Stages Of New-product Development. Revision Of Over 75% Of The Book ... Offers a Managerial Focus - With An Emphasis On Understanding The Issues And Solving The Problems By Implementing a Variety If State-of-the-art Methods And Perspectives ... Integrates Marketing, R&D, Production Engineering, And Financial Aspects Of New Product Design And Market